Apple on Wednesday unveiled a new edition of its smartwatch, aiming to reignite boom inside the segment more than a year after its advent.
“We commenced shipping Apple Watch just 18 months ago, and already more people all over the world are the usage of it in many aspects of their day by day lives,” Apple chief executive Tim Cook stated at a product launch event in San Francisco.
“But we are just getting commenced.”
Chief operating officer Jeff Williams stated the Apple Watch Series 2 could be faster and feature GPS — on the way to permit people to accumulate health records at some point of an out of doors workout without need to take a smartphone along. Pokemon Go maker Niantic declared it would be to be had for Apple Watch users later this month.
Apple additionally unveiled an edition of the watch made in cooperation with sporting goods giant Nike, which Williams called “a watch designed with runners in mind?”
Sales figures for the smartwatch are not disclosed through Apple, but surveys show enthusiasm has dwindled given that remaining yr’s launch. Apple saw a 56.7 percentage year -over-yr drop in sale of the device in the past quarter, research firm IDC stated.
“Series 2 comes in a wide variety of styles, aluminum, stainless steel and a brand new fabric — ceramic,” Williams stated.
“It’s too faster, it is brighter, it is water-proof… We think Apple Watch is the ultimate device for a healthful life.
Apple Watch series 2 might be to be had in more than 25 countries starting Friday, September 16.
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