In what can be termed as a business decision, Domino’s Pizza has determined to turn 50% or 500 of its stores throughout 248 cities in India all-vegetarian during in the nine-day Navratri festive period next month.
This flow is apparently geared toward attracting more customers because the Indian unity of Domino’s Pizza is suffering from its slowest same-store sales growth in almost years, reports Economic times.
Lot of the vegetarians strictly keep away from meals joints that serve each veg and non-veg options as those nine days are consideration to be auspicious.
And it doesn’t stop just there, to in addition cater to this segment, the United States pizza giant has also decided to do away with onions, garlic and even wheat.
So as opposed to whole wheat or refined wheat flour, the pizza base might be made the use of singhara atta (water chestnut flour) while table salt will make way for rock salt. The menu may even have sabudana starters.
This move is reportedly unprecedented because it’s the first that a western-style quick service restaurant (QSR) is converting to a Navratri menu on such a massive scale.
Share your thoughts in comments below
you may like